China Country Identification Essay

The comp any has brought to our attention that it desires to expand into the Eastern Asian market whither it is believed that the opportunity testa handst be best and certainly more than ternary its profits by this venture. The Country of choice ordain be China location is the city of Macau, which is an established trading center in Southeast Asia. B. Major cross-cultural Issues and Impacts There are some marketing aspects to consider. Our approach must be culture sensitive to be prospering. Insulting anyone in our backup sexual congresss for work in China could end the mound or cause un required delays. It is vital for e very(prenominal) last(predicate) personnel convoluted in this venture to train with flush in the marketing and cultural behaviors of the Chinese. Culture is a major issue and the company must be meticulous with training in order to be accepted. The Asian cultures are very careful nearly non losing providedtock and this is critical. Keeping daring go es back to Confucianism, which focuses on ones duty and loyalty, honor, sincerity, and keeping harmony with tout ensemble those related to them by dint of family, business, and social ties.This is strictly followed with respect for age first in any of these relationships. one(a) must never lose face with any of these ties for to lose face is to lose honor. The concept of face translates as honor, good reputation, and respect. There are four types of face. Face behavior is power-oriented behavior with the purpose of maintaining constancy or control of ones self. Diumianzi originates from the word mian and directly relates to ones reputation or place in society. It is actions or deeds, which others see observed, and it is earned. Geimianzi is response to or giving of face to a nonher through showing respect to the other person. Liumianzi is developed by debaring mis causes and showing wisdom in making decisions. Jiangmianzi, when face is increase through others by a nonher compl ementing one to a business partner or associate. salve face or reputation is very strong in the Chinese culture. People are principally reserved, quiet, and refined.No boisterous or loud behavior is acceptable and considered in poor taste. another(prenominal) itinerary to explain this is quiet dignity, ever keeping control of ones emotions. The personnel who are involved in this business venture will need to beware of the quiet reserved behaviors of the Chinese and fill such behavior in respect and get to know well each Chinese in the business relationship. It is important to save face at all times and avoid blunders or mistakes of our westward culture, and never criticize the Chinese or any others involved in the business or person-to-person relationship in Macau, China. This includes any associates whether foreign or domestic (China 2010). When greeting in China, the eldest is always greeted first and though a handshake is most common among Chinese with foreigners, sometime s with the elderly or government officials a slight bow will be prone. During the greeting exchange, it is the practice by the Chinese to look at the ground when shaking hands or bowing along while addressing the idiosyncratic with their honorific title and sur quote (China 2010). Visiting and eating also have special rules.A thickening always waits for the troops to deliberate direction for seating. Formal dinners have different rules on seating arrangements. The parley at meals is light, no business, or personal talk. The boniface will always serve an abundance of food. The host will usually escort a guest outside their home a distance however down a street and the guest should politely resist with the special ritual of hospitality. It is customary to down a wrapped enable presented with two hands when invited to the home of a Chinese. In China, they do not open a gift in front of the giver this is to avoid embarrassment for gifts that are not needed. Both the giver a nd receiver will always use both hands for the gift. Another very important gesture is to refuse the gift three times before accepting it this shows that one is not greedy.Once the gift is accepted, it is important to express thanks to them for accepting the gift. If giving money gifts around forward-looking Years for personal friendship, the bills must be even bills and there should be an even number of bills, and given in a red envelope. Do not use white, portentous, blueish, or the number 4 for anything because it is associated with closing and funerals. This would be very embarrassing. Unacceptable gifts include clocks which symbolize time is running out, a hankey suggests a farewell greeting, shoes, especially straw sandals, suggest sad memories, and do not give sign pens with red ink which signifies goal. Sharp objects like knives and scissors are not appropriate as it represents severance of relationships (Roberts 1998).Dress is important, no bright alter or blue jea ns are to be worn, and all colors should be neutral with business coming upons or dinners. Women must wear modest heals, nothing sleeveless or sheer, modest neck demarcation lines, even the jewelry should be modest and not flashy. dealinghip is everything to hurry would be a waste. Theimpact of our approach on Chinese business with regard to cultural differences is everything, the dress, the greeting, visiting, dinners, and showing of respect to all parties involved both Chinese, and U.S. will affect the stability of the relationship (King 1999). If the relationship is not sealed in the beginning with saving face or respect and trust with the Chinese, then the business deal may never take place or may be a very weak deal. The Chinese find friendship and trust to be far too important to rush through a business deal. Respect or face must be earned over time and never lost.C. Cross-Cultural CommunicationMacau, China has a very strong economy with a GDP of 21.8 per centum growth cur rently, is not expecting a recession anytime soon and has a steady growth rate of double digits up to 21 or more percent per year (Economy 2011). The humid weather and subtropical modality will be a great help in the special heat hardening process, which is necessary to extend the life of the railway locomotive components. It is important for us to pay close attention to detail and avoid using black, gold, yellow, red, or white on the engine components for any identification of parts use. Our company will need to use colors that are low key, perhaps silver, grey, brown, tan, or green, for any differentiation used to identify parts. Red is overused and is considered a New Years awareness. The black as mentioned earlier represents decease and is not a good omen. Do not use black or red issue on any of the parts or packaging, this represents evil and death and does not work in the Chinese market.When promoting the product for selling, again, color is of utmost importance and it is im portant to be creative. No black borders and no black print can be used, it is considered to be a bad omen or evil. The same is square with red print, it is considered to be related to death of the person reading the red ink. White wrap signifies death of the person receiving the gift and is not a happy color. Yellow used in marketing mainly relates to pornography, so it must not be used or it will damage the face of the spic-and-span company and possibly be an embarrassment or cause it to fail. The colors purple for power and nobility, blue green, and some other colors can be used with marketing to promote our engine components, exactly red, yellow, gold, black, and white are best avoided entirely for marketing purposes (Gao 2011).The advertising name should involve only two perhapsthree syllables with the last syllable having inflection upwards with intonation of voice. The Chinese consider this necessary for a favorable impression and for recognition of a product or service. Chinese words are lots very direct and it would be best to use such words to gain trust and spry understanding, and to portray quality and enjoyment of the vehicle because of using community As engine components. Another aspect to show purity and trust is a picture of a mountain in relation to televised advertising or media advertising on the internet, and in our promotional brochure (Lehman 1992). Manufacturing companies like Sinotruck Group, Qingdao Seize The forthcoming Automobile Co. Ltd., and Special Truck federation China National Heavy Duty Truck Co., to name a few major manufactures for heavy-duty trucks, to market the engine components produced by Company A would be our target audience for this market (Brighter 2011).China is expecting an increase in unit freight mileage star to long distance transportation implying a demand for high-end trucks in the next few years. China is an small market for our truck engine components and this is good timing with Chinas economic growth and increased investment in the trucking industry (Intelligence 2011). Currently, in China, the demand for trucks ranked first and automobiles ranked piece (Intelligence 2011). Pricing of the engine components is based on production and the shipping costs for China. Choosing to build a manufacturing found in Macau, China would prove to be financially prudent and help to keep prices in line with other competing engine makers in the truck industry for China.To protect competition in China, the prices would need to be equal in revenue as that of other countries in which these engine components are sold. To distribute these engine components in China it is necessary to have distribution partners for acceptance in the different market areas. Company A will have to build a network of distributers among locals where face-to-face relationships can grow. It will be prudent to train local mechanics for problems with the engine components that may occur after the sale. It is importan t to have connections with individuals in all areas of the business for trust and friendliness to the Chinese country. They see life as a group connection in all associations.D. Cross-Cultural Ethical DifferencesIntroducing ourselves into the Chinese market is crucial and must be done through an intermediary, someone who will give face favorably about Company As reputation. Chinese do not like to do business with strangers. The meetings need to be requested in writing preferably one or two months in advance by someone that they know and trust who connects for Company A. Plan to arrive a bit early, do not be late as the Chinese perceive this as an insult and it could cause negative problems for the business relationship. Punctuality is considered a virtue in China. It is important not to wear bright colors for meetings men should wear dark colored conservative business gibes. Women should wear a conservative business suit or dress with a high neckline and flat shoes or not much of a heel. There is no gender bias in China.About the introductions, when greeting the Chinese, the highest official or eldest will start the introductions and will either bow slightly while looking to the ground or shake hands while looking to the ground, do not look them in the eye during the introductions but do call forth their honorific title and then surname. Example, It is an honor to meet with you, President Chen. They have a great sense of humor and like to laugh if they are comfortable. If it is appropriate on your behalf at any time, be sure to laugh at yourself. The names of all who will be at the meeting and their titles, of course, would be important to have in each members portfolio. Once the introductions have been make and you have been given the invitation, provide information about Company A and what is desired to be accomplished. If offered a business card always accept with both hands and look at it with interest on both sides and then place on the table in the fro nt of the place setting or in a suit pocket or briefcase, never in the back pocket. When giving a business card use two hands and place Chinese side up to the Chinese officer.Only the eldest officer from each business will hold the conversation for negotiation. All others will listen. Posture and facial expression is very important to the Chinese and persons attending the meetings must watch guardedly and be aware of their posture and facial expressions to remain neutral. There should not be any arrant(a) into anothers eyes only concentration on what is being said and careful glancing to account expressions. Tone of voice is of great importance andshould be closely noted. Relationship cultivation is first, no musical arrangement will be made at this meeting. When the meeting concludes the Chinese will say they will phone about it, accept that answer just as they say, thinking about it (Ltd. 2004) and be patient for the deal to close at another time. It may take several meetings to finish the business deal. When the Chinese diplomat in charge invites the visiting company to a banquet, this is a signal that they are ready to give their final answer. They use a banquet to celebrate (Ltd. 2004). Our company needs to be patient and ready. In China, it is not customary to give gifts it is considered bribery and illegal.It is only acceptable to bring a wrapped gift for the most senior officer in the company after the business deal is complete and state that the gift is from your company and that it is wished for the senior officer to accept it on behalf of their company. If there are wrapped gifts for more than one individual in a group, all gifts must be different and monetarily representative of the post for each individual. It is disrespectful to give the same gift choice to several individuals, the gifts must be different, and the pry spent commensurate with the associate receiving the gift. If meeting over dinner our members must remember to wait until th e host shows them to their personal seat, and recognize that the executive who called the dinner will be paying for all, no one is qualifying Dutch.Remember to talk about whatever interests them and the food. Generally, light talk is expected. No business will be discussed while dining. The seating behavior is much like it is in formal dining with the United States. conflicting the U.S., though take time with dining and eat all you can or at to the lowest degree make it appear that time is not important. Eating is a very social event with the Chinese, never a rush. They may not hurry to be at a dinner or meal for a certain time, but may be slightly late.Timeliness is not crucial as is expected for a business meeting. It is rare to be invited to a Chinese home. If this occurs, be on time, take a gift and offer it three times but do not expect them to open it in front of you. Take off your shoes and do not pay attention to slurping or belching noises, this is the Chinese way to sho w enjoyment with the food. All business personnel must regard to eat with chopsticks (Ltd. 2004). These culture differences are very important though strange to what our customs are here in America. All Chinese customs must be followed carefully to have asuccessful business relationship in China.ReferencesBrighter, Mr. Made In China.Com. 2011. http//cntruck.en.made-in-china.com/ (accessed declination 12, 2011). China, Neso. Social Norms, Saving and Losing Face. October 4, 2010. http//www.nesochina.org/dutch-students/preparing-your-stay/social-norms (accessed December 11, 2011). Economy, Macau. Macaus Economy Grows 21.8 percent from January to September. Macau Hub Magazine on line. 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Kwintessential. 2004. http//www.kwintessential.co.uk/resources/global-etiquette/china-country-profile.html (accessed December 13, 2011). Roberts, Kimberly. International Business Gift Giving Overview. 1998. http//www.cyborlink.com/besite/international_gift_giving.htm (accessed December 11, 2011).